Part of a Tahoe Tradition

We are honored to be a premier sponsor of the Oscar de la Renta x Keep Tahoe Blue fashion show. Their mission of preserving Lake Tahoe’s natural beauty for future generations is close to our hearts.

Every year Oscar de la Renta debuts their Pre-Spring collection during a fashion show and luncheon on the shores of Incline Village. In 2026, the event raised 1.67 million for the nonprofit. This fashion show tradition dates back to 1969, when the featured designer was Bill Blass. Set on the West Shore of Lake Tahoe, models walked barefoot down a plywood runway while guests sat at rustic picnic tables.

The weekend kicked off with a cocktail party celebrating the Fashion Show sponsors and special guests. It was a gorgeous evening amongst the pines in Incline Village!

The following day was the main event Fashion Show, where Bridget Jr. wore a 1970s vintage chiffon two-tone Bill Blass dress paired with a 1960s vintage embroidered rattan bag (found for a steal on Facebook Marketplace!), while Bridget Sr. wore a Spring 2026 Oscar de la Renta dress paired with a 1950s vintage floral brocade clutch.

In the years since 1969 the Fashion Show has gotten an upgrade from the plywood runway! Oscar de la Renta premiered their 2027 Pre-Spring Collection on the shores of Lake Tahoe.